Now Hiring! Content King or Queen

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By Devon Higgins

Now Hiring – Content Creator in Grand Rapids, MI

Who We Are:

Folio is an innovative new website builder and business platform serving photographers and creatives. Folio’s vision is to disrupt the traditional website-only models of WordPress and SquareSpace by providing our customers stellar website tools and an all-in-one business platform full of operational apps like scheduling, photo delivery, accounting and more! 

 

Who You Are:

We’re looking for someone with a passion for writing kick-ass content and has an extensive background in blogging/creative writing. Strong candidates should also be interested in the photography community and creative industry as a whole (designers, authors/bloggers, videographers, and musicians).

This position will require you to research, curate, write and publish blog posts and articles for our community as well as oversee content for our social media accounts. All content is expected to provide value for clients in an easy to read, SEO friendly context. As we know, content is king and we need to prove we belong on the throne… (think Jon Snow/Daenerys, not Joffrey/Cersei). 

 

Qualifications
  • A four-year college degree highly recommended.
  • Experience in blogging/journalism is required
  • Knowledgeable about SEO and keyword usage
  • Exceptional writing and grammar skills 
  • Ability to communicate effectively with others 
  • Can manage multiple tasks and work to deadlines
  • Capable of conducting research & interviews for content
  • Self-starter and self-disciplined
  • Highly responsive and decisive

 

Content Creator Responsibilities
  • Create weekly content for publication on Folio blog and social media accounts
  • Secure and conduct interviews with thought leaders in photography and design
  • Interview current clients for testimonials and small business stories
  • Build and nurture relationships via email, phone, and social media
  • Generate SEO friendly content based on specific keywords
  • Increase Folio’s exposure to multiple photographer and creative groups
  • Work closely with Folio’s internal content curators to start research initiatives
  • Co-create a content calendar complete with content topics/ideas for future posts
  • Assist CMO with high-level planning, forecasting, and vision

 

Nice to Have:

  • Personal passion/knowledge of photography is highly desirable
  • Experience with social media advertising is highly desirable (primarily Facebook and Instagram)
  • Experience in digital advertising (AdWords)

 

What we expect at Folio:
  •  An understanding, commitment to and passion for Folio’s mission to always keep it FRESH:
  1. Flourishing
  2. Respect
  3. Excellence
  4. Setting Goals
  5. Having Fun!
  • Solid operational skills including problem-solving and project management skills, including ability to work and deliver projects independently, proactively and under pressure
  • Effectively collaborates with and across teams, both local and abroad
  • Seeks and provides constructive feedback to/from coworkers at all levels
  • Exceptional relationship and interpersonal skills: courtesy, tact, patience and strong team orientation
  • Ability to thrive under pressure, remain calm and respectful during conflictive situations, and be flexible in terms of hours worked, working environments and tasks at hand
  • Goal oriented when it comes to both business and personal goals
  • A sense of humor (seriously… we love a good joke!)

 

Location: Grand Rapids, Michigan

Hours per week: Full-time

Salary: Based on experience

Start date: February 2018

Applications will be accepted until position is filled

Please email cover letter and resume to admin@foliowebsites.com

Devon Higgins

Devon came to FolioWebsites with a background in digital marketing and communications. With a BA in Marketing from Michigan State University and previous experience working with both big business and non-profits, Devon brings a well-rounded perspective to the team. Outside of FolioWebsites, you can find Devon coaching and playing soccer, socializing in downtown Grand Rapids, or going on adventures throughout the great state of Michigan.

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