5 Reasons You Need a Professional Web Design Company

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By Devon Higgins

The Internet has become the leading source of information, promotion, and exposure. If you want your business to remain competitive, you need to spend time and money investing in your online presence.

Today’s consumers are demanding and have extremely short attention spans. Long before they decide to make a purchase, consumers now spend countless hours researching products/services online. If your website is outdated, unresponsive, or simply non existent, there is a high probability that today’s consumer will not be purchasing from you anytime soon.

“I understand I need a good website, but where do I go to get started?” Guess what, you’re in luck! FolioWebsites offers premium website design and development services focused on updating your online presence and driving conversions. Here are some of the benefits that Folio has to offer:

1. Customized designs

A professional web design company knows how to create a site specifically suited to your business. A team of designers first evaluates your business as well as the products and services you’re offering. They may ask questions such as:

  • Is your website for informational purposes only?
  • How many sales come from your current website?
  • Who is your target audience? Do you have an idea of their browsing behavior?
  • Who are some of your top competitors in your industry/region?

Once they have a better understanding of your needs, preferences, capabilities, and limitations, they can begin creating a customized design that meets your specific needs.

Note that there are website templates that are free of charge. But these “DIY” templates can be limiting in terms of features and functionality. In addition, because so many people use these templates, your website can look very similar to your competitors who may be using the same template based platform.

2. Appealing visual properties

We as humans are naturally attuned to visual stimulation. Thus, the visual aspect of a website is extremely important; after all, it’s naturally the first thing that viewers see when they come to your site.

How your site looks, its layout, the interplay of colors, and the variety of graphics and text used—all play a large part in attracting readers and keeping their attention. Readers don’t want to take a lot of time searching for information, so a good website design should also be easy on the eyes and sensible to navigate.

3. Integrated with the latest technologies

We are living in a world that is rapidly changing in all aspects of technology, and the internet is at the forefront of this rapid evolution. Every day, there are new algorithms, programs, apps, and features—all of which can drive traffic to your website and help you convert traffic into clients.

Custom-made websites are the perfect examples of the latest integration of technologies. A team can add custom codes and features into your website based on what your clients and target market are looking for. The uniqueness of your site as well as its customized looks and features can truly set you apart from the competition. Yes, you will have your own stunning identity in the Net!

The best thing about custom web development? Anything is possible! You are only limited to your budget and your imagination!

4. SEO compliant

It doesn’t matter if you have the most beautiful website in the world. If people can’t find it, then all that time and money you spent building your perfect website is wasted.

Professional web design companies may offer search engine optimization (SEO) as part of their services. At Folio, we approach SEO a bit differently. We don’t use black hat SEO tactics which can actually cause you to decrease your page rank in Google in the long run. Instead, we focus on your content because we know, content is king! Search engines love regularly updated content, and by doing so, it improves your site’s rankings in search engines. A high rank enables search engines to find, index, and display your website on the first page of a search engine results page (SERP). Being positioned in a highly visible spot in a search engine increases your viewers and chances for a conversion.

A professional web design company usually has a team of SEO specialists to optimize and create new content for your site.

5. Access to webmaster services

Work doesn’t stop once you have a nicely designed website. In fact, the “finished” product is just the start.

Your site needs to be continually maintained, and this can be done easily if you have a support team behind you. Having a dedicated support team helps keep your website updated and functioning well. They are there to answer your questions, solve problems, and assist you should anything go wrong with your site.

Now, take note that issues can occur anytime, and the last thing you need is an unexpected error in the wee hours! So make sure that you choose a company with 24-hour support (which Folio has!).

Want to have a stunning website for your business? Get in touch with us at FolioWebsites. Our friendly and experienced team of designers can create a cost-effective, optimized, and effective website that helps you stand on high ground.

Sources

https://www.codeconquest.com/what-is-coding/web-design/

https://marketingmedia.ca/5-reasons-you-should-hire-a-professional-web-design-company-to-design-your-website/

Devon Higgins

Devon came to FolioWebsites with a background in digital marketing and communications. With a BA in Marketing from Michigan State University and previous experience working with both big business and non-profits, Devon brings a well-rounded perspective to the team. Outside of FolioWebsites, you can find Devon coaching and playing soccer, socializing in downtown Grand Rapids, or going on adventures throughout the great state of Michigan.

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